Digital Marketing Grant Singapore 2026: EDG, PSG & CDG — What Your Business Can Claim

Singapore businesses can offset a significant portion of their tech and digital marketing costs through government grants — but the grant landscape is genuinely confusing. EDG, PSG, CDG, MRA: different acronyms, different agencies, different eligibility criteria, different application timelines.

This guide cuts through the complexity and gives you a plain-English breakdown of the three grants most relevant to Singapore businesses investing in digital tools, websites, and marketing technology.

Why Singapore Grants Matter for Tech Spend

Singapore's government has consistently subsidised business technology adoption as part of its Smart Nation and economic competitiveness agenda. For qualifying businesses, grants can cover 30–70% of approved costs — meaningfully changing the economics of digital investments that might otherwise be deferred.

The key caveat: grants fund specific, pre-approved activities and vendors. You can't claim a grant on any tech spend — it has to align with a defined scope and, in some cases, use a pre-approved solution provider.

Grant 1: Enterprise Development Grant (EDG)

What it covers: Business capability building and upgrading, including digital transformation, brand development, and overseas expansion. The most flexible of the three grants.

Relevant use cases for digital: Custom software development, CRM and ERP system upgrades, automation projects, e-commerce capability building, digital process redesign.

Funding support: Up to 50% of qualifying costs for SMEs. Up to 70% for projects deemed strategically significant.

Who can apply: Singapore-registered businesses with at least 30% local shareholding, substantive business operations in Singapore, and a track record of at least 1 year.

Administered by: Enterprise Singapore (EnterpriseSG).

Application process: Apply through the Business Grants Portal (BGP) before the project starts. EDG applications typically take 4–6 weeks for assessment. Projects should not commence before approval.

What qualifies as a cost: Professional fees for the digital project (development, consulting, implementation). Hardware costs are generally not claimable. Software licences may be claimable as part of a larger project.

Grant 2: Productivity Solutions Grant (PSG)

What it covers: Adoption of pre-approved IT solutions and equipment for productivity improvement. Unlike EDG, PSG uses a curated list of pre-approved vendors and solutions — you choose from the list, rather than defining your own scope.

Relevant use cases for digital: Pre-approved CRM solutions, HR management systems, accounting software, cybersecurity tools, digital marketing solutions, e-commerce platforms.

Funding support: Up to 50% of qualifying costs.

Who can apply: Singapore-registered SMEs with at least 30% local shareholding, annual sales turnover of not more than SGD 100M or fewer than 200 employees.

Administered by: Enterprise Singapore (EnterpriseSG) and IMDA.

Key difference from EDG: PSG solutions must be from the pre-approved vendor list. If you want a custom-built system or a vendor that isn't pre-approved, PSG doesn't apply — use EDG instead.

Application process: Apply through the Business Grants Portal after choosing an approved vendor. Processing is typically faster than EDG — often 2–4 weeks.

Grant 3: Chief Marketing Officer (CMO) Programme / Collaborative Industry Projects

What it covers: For businesses seeking help with marketing strategy and capability building through collaboration with Institutes of Higher Learning (IHLs) or through EnterpriseSG's marketing support programmes.

This is less directly applicable to tech builds but relevant for Singapore businesses investing in digital marketing strategy, SEO capability, and content marketing infrastructure.

Grant 4: Market Readiness Assistance (MRA)

What it covers: Singapore businesses expanding overseas can claim support for market entry activities including digital marketing in target markets (e.g. building a localised website, digital advertising to test market reception in a new country).

Funding support: Up to 50% of eligible costs, capped at SGD 100,000 per company per new market over 3 years.

Relevant for: Singapore businesses building a digital presence in markets like Malaysia, Indonesia, Australia, or the UAE as part of an overseas expansion.

How to Maximise Your Grant Claim

Start with EDG if your project is custom. If you're building a custom CRM, a bespoke HRMS, or a proprietary platform, EDG is your route. PSG doesn't cover custom builds.

Use PSG for pre-approved off-the-shelf solutions. If you're adopting an approved CRM, accounting software, or cybersecurity tool, PSG is faster to process and has a clearer approval path.

Apply before you start. Both EDG and PSG require pre-approval before project commencement. Starting the project before approval disqualifies you from the grant.

Get a registered vendor. EnterpriseSG has a list of approved Business and Technology Solution Providers. Working with an approved provider strengthens your EDG application and is mandatory for PSG.

Document everything. Keep invoices, scopes of work, timelines, and project outcomes. Grant claims require supporting documentation at the point of submission.

Can LynqLeads Help with Grant Applications?

Yes. We're familiar with the EDG and PSG application process and can advise on how to structure your project scope to align with grant requirements. We provide the technical documentation and project proposals that support your Business Grants Portal application.

Note: we don't act as grant consultants and can't guarantee approval — but we can structure our engagement in a way that makes your application as strong as possible.

Book a free discovery call and we'll walk you through what's claimable for your specific project.