Websites & SEO for API Pharmaceutical Manufacturers

Procurement teams sourcing an API search the way chemists think: molecule name, CAS number, regulatory filing. When they land on a typical manufacturer's website, they find a single 'Products' PDF, no filing status, and a generic contact form. They move on to a directory listing, where you compete on price beside dozens of other suppliers.

We structure your site so each product can be found and trusted on its own: a page per API with its CAS number, therapeutic category, regulatory status (such as DMF or CEP availability) and a specific enquiry button. Your certifications and audits are presented the way buyers check them, and every enquiry is tracked so you know which molecules and markets your website is actually selling.

We work with your regulatory and business development teams so nothing on the site overstates a filing or approval. In pharma, accuracy builds credibility.

• Product catalogue with one page per API, organised by molecule, CAS number and therapeutic category
• Regulatory and quality section structured for buyer due diligence: GMP certificates, audits, filings
• Product-specific enquiry forms, so your BD team knows which molecule and market each lead is for
• GA4 conversion tracking on enquiries, brochure downloads and contact clicks
• Technical SEO so product pages are indexed and appear for molecule and CAS searches
• Content for international buyers: export markets, packaging, documentation available on request

Visitor numbers mean little in B2B pharma. What matters is how many product enquiries arrive, for which molecules, and from which countries. We set up analytics around the enquiry funnel — from product page, to form start, to submitted enquiry — so you can see where buyers drop off and fix it.